Assignment
Create a 360 campaign that increases Electrolux Group sustainability work
Insight / Question
How do we increase awareness of and interest in Electrolux Group's sustainability efforts when many perceive sustainability as too complex and diffuse?
The answer lies in using ink produced by Electrolux Group's emissions to visualize their journey towards climate neutrality.
Idéa
More than 90% of the world's population lives in areas where air quality does not meet the World Health Organization's guidelines, causing over 7 million deaths each year. A significant contributing factor to air pollution is industrial emissions, and to reduce these, companies must incorporate sustainability strategies into their operations.
Electrolux Group is already engaged in extensive sustainability efforts, aiming to achieve climate-neutral operations by 2030. However, they seek to increase awareness of and interest in their progress. The challenge lies in the complexity and ambiguity surrounding sustainability. Many people only perceive emissions as numbers in the media, making information about sustainability difficult to grasp and resulting in limited interest.
With the insight that "if more people could physically see emissions, interest in sustainability would increase," the Printed Pollution campaign was developed.
In collaboration with AIR-INK, ink will be produced from Electrolux Group's own emissions to physically visualize them. This ink enables the visualization of their journey towards climate-neutral operations.
Team
Calle Alkeborn - Project Manager
Julie Stoltz - Copywriter
Pontus Janson Suphachai - PR
Julia Andersson - Graphical Designer
Alexandra Sanzobar - UX Designer
Hannah Johansson - Strategist
Lovisa König - Strategist
