Create a event to showcase their new partnership
with USA GOLF & their new collection together

How can we make a branded / PR event not feel
work related to guest / influencers

Most of the brand / PR focused events nowadays are to impersonal or feels to work related. We wanted to change that!
We wanted to make the guest feel, eat, smell & hear J Lindeberg but with as little logos or photowalls as possible while still creating moments that can be captured and be used commercially.
The solution was to find a location that would need very little decor so we could out all the focus on the music, artists, food, drinks & guestlist. Let people have a drink with friends while being surrounded by bar staff and chefs in J Lindeberg clothing. In every corner should a glassbox with the latest collection appear with a special environment so that people could go up and explore it on their own terms whenever they want.
The goal was to make the guest want to go because of the experience and not because it was work!

Calle Alkeborn
Ebba Littson Gustafsson
Kajsa Larsson
Ebba Svedberg Bygren
Tindra Pellas